7 Ways to Use Website Audio in Your Marketing Arsenal
Most visitors to your website are using computers with audio capabilities.
Recently introduced techniques make it easy to take advantage of this
capability.
In the past, web audio was primarily decorative, consisting of musical
fanfares or other clichéd sound effects. Now, you can use audio to
multiply the impact of your message and create stronger bonds with your
visitors.
Audio’s power comes from its ability to engage more of your visitor’s
senses. The more senses you engage, the easier it will be to effectively
communicate. Instead of just reading your words and looking at your
picture, you can communicate with your voice – and the voices of your
clients.
The power of audio can be appreciated by comparing the newspaper column
version of Tom and Ray Magliozzi’s Car Talk with the program aired each
week on National Public Radio. Although the newspaper column and radio
program address the same topics, it’s far more fun to listen to Car Talk –
where you can experience Tom and Ray’s intonations and phrasing – than to
read the same words.
Here are some of the ways you can employ audio on your website:
- Welcoming messages. You can create closer emotional bonds with website
visitors by personally welcoming them to your site and introducing some of
the features they should explore.
- Testimonials. Audio testimonials are far more powerful that written
testimonials, especially if you include a photograph of the individual
speaking the testimonial. The next best thing to a face-to-face referral
is a recording of a client explaining their satisfaction with your product
in their own words.
- Guarantees. Your satisfaction guarantees gain impact when you deliver
them in your own voice. Place them on your order form, at the point of
sale. People are inherently cautious about ordering products and services
from the Internet. Reassure them that their credit card and personal
information are safe with you.
- Seminars and teleconferences. Short excerpts about upcoming events can
make your event even more appealing. Snippets from past seminars can whet
visitors’ appetites for more.
- Tips. Add interest to your site by describing an audio ‘tip of the day’
or ‘tip of the week’ in your own words. Be sure to offer access to
previous tips, too.
- Audio postcards. You can include audio invitations and testimonials as
links in email sent to clients and prospects. To arrange an audio
testimonial, simply provide your client with a phone number and password,
and invite them to call up and express their satisfaction with their
purchase from you. Audio postcards are a great way to stay in contact with
your clients and prospects with an announcement of an upcoming product or
service. They are also a quick way to acknowledge a special occasion.
- Streaming audio can be used to allow visitors to playback longer events,
like seminars or teleconferences.
When you add audio to your website, allow your visitors to maintain
control. Don’t begin playing your message when the webpage loads. Instead,
invite visitors to ‘click here’ to hear your voice. Keep your messages as
short and concise as possible.
And avoid ‘scripting’ your introductions and guarantees. Write down the
key ideas you want to communicate, but deliver them in your own words as
conversationally as possible.
Web audio is no longer a futuristic luxury. Web audio is here now and it’s
as close as your telephone. It is an affordable and easily added feature
that can set you apart from the competition and help communicate your
message with added impact.
Roger C. Parker knows the secrets to promoting your business one page at a
time. Find out the simple way to keep in constant touch with your
customers, while saving you time and money. Visit
http://www.OnePageNewsletters.com for your three free reports.
