Musicians discover right now how to quickly and easily create “Streaming
Audio and Video” like a pro!
By:
Quentin Brown
Streaming Audio and Video has always been available to the large corporate
sites and techies. Now you can use inexpensive software to produce your
own streaming audio or video just like the professionals with no knowledge
of programming required. Lets face it when a person comes to your website
what would they rather do listen or read.
Hint - You are trying to get people to listen to your music?
Best of all no special servers, monthly fees or additional costs….
With the web surfer becoming much more “web savvy” than they were a year
ago, they are expecting not only information, but an entertaining web
experience.
Why Add Streaming Audio or Video to Your Website
*Credibility - Anyone can add some text and graphics however music is a
very emotive medium and if your visitors can hear samples then you will
find they will have a much more positive response. If done properly you
can also generate some good sales if that’s what your wanting.
*Auditory - Statistics show that 30% of surfers are auditory and so if you
do not have audio then you are loosing out on a lot of traffic.
* Stickability - Our customers have proven that audio has dramatically
increased the time people spend on their site. So many people are now able
to get traffic to their websites using Pay Per Click advertising however
the next main consideration is keeping them there so you get more from
your advertising dollar.
* Current Marketplace - is awash with TV and radio programs so people are
already used to the concept and are expecting it on websites. With the
average computer being multimedia enabled they almost feel dejected if
they can not utilize all the functions.
* The Wow Factor - At present only around 5% of sites utilise any form of
streaming media so it creates a wow factor and delivers a lot more word of
mouth traffic than any other form of web page functions.
* The Online Population - Streamies, those users who watch or listen to
streaming online, represent 44% of all Internet users and 27% of Americans
overall. By far, streamies are the most valuable consumer group on the
Internet. Streaming media consumers are far more interactive, are more
oriented to e-commerce and spend more time online compared with Internet
users who don’t stream.” (EdisonMedia Study, Jan. 2001)
You do not need any technical ability. The latest programs are so easy to
use that anyone can add streaming audio or video to their website and
stand out from the crowd.
Marketeer’s and business people have always known that a well-placed audio
stream can increase sales and signups to their products and services. The
problem has always been that the average person could not afford the high
cost of special servers or programmers to be able to use this technology.
This has all changed with Streaming Audio and Video software available on
the market today.
Audio's power comes from its ability to engage more of your visitor's
senses. The more senses you engage, the easier it will be to effectively
communicate. Instead of just reading your words and looking at your
picture, you can communicate with your voice or music? and the voices of
your clients.
Your site has been sending non-verbal messages for years; now it's time to
break free and let it send a message everyone can hear. Adding audio to
your website is not only easy to do, it can help you gain the trust of
your site's visitors, thus increasing your conversion rate. So stop
wasting your time and money, and start getting the sales you may be
missing.
Quentin Brown has been helping musicians add
streaming audio to their websites for over three years. For great
tutorials and affordable software visit
streamingformuscians.com
