By
Donna Payne
So the audio greeting craze has finally caught
on. How can you make your website stand above the rest? Pump up
the volume of your audio, of course!
Folks have found many different ways to utilize
this cool feature, here are a few you can try:
1) Be sure to add a little excitement and
sparkle to the tone of your voice. Pretend you’re telling your
best friend about a juicy piece of gossip. (I especially like my
tone when I talk about things I LOVE like my kids, or my business)
Don’t worry about sounding “hyped” or “salesy”. Remember to SMILE
while you speak – you can “see” it when you listen. Practice in
front of a mirror – don’t worry, nobody’s looking!
2) Greeting. For example, this is your Career
Coach Mickey Mouse… thanks for stopping by…(Tell them what to do)…
“Be sure to get your free personality type quiz, the signup is on
the upper right hand corner of this webpage. You’ll be surprised
at what you can learn about yourself!”
3) Product or Service Review. Tell a customer
you would like to feature them on your website with a testimonial
about one of your products they’ve purchased. Customers love to
see their name in lights!
4) Product or Service Description & features.
You know as well as I do that no one really reads EVERY single
word of your copy. However; you can add extra punch with an audio
sample, excerpt, or description. Folks on Ebay have increased
their profits significantly by adding audio to their auctions.
5) Personalization. If your business has
different departments, have each department head record a short
greeting for that dept’s page. “Hello there, this is Bob Evans;
head of shipping and receiving. If you need to contact my
department please call yadda-yadda, or email me right away. I aim
to exceed your expectations with my world class service.”
6) Assessment/Questionnaire pages. A smart web
marketer will have a questionnaire for potential clients to fill
out before contacting them for consulting, coaching or whatever. A
sample question written on your form might be “What is your
greatest challenge right now?” You can easily have an audio button
asking the question again in gently probing manner or in a
different way to get your prospect to give you more detail.
7) Don’t forget your Thank you pages. You work
your butt off to get the sale – don’t blow it! Use audio to
re-affirm your customer’s decision to do business with you. Thank
them for making a wise decision that will significantly improve
their problem, make life easier, or give them great joy.
By implementing these simple strategies, you’ll
be sure to make a mark on your customer and be remembered and
REWARDED!
Copyright 2006
TheWebCoach.net
Donna Payne is the Creator of the Money
& Time-Saving "QuickStart Web Workbook" and builds
websites for solo-professionals and corporate entities. To
learn techniques that everyone should know when working
with a web designer, download your FREE copy now at
http://thewebcoach.net
|
